During a trip to South America a few years ago, I came across buildings painted pink, purple and cyan, and people wearing clothes of all the colors of the rainbow. After just a few days I realized how I too had unknowingly ended up with a much more colorful wardrobe. When I returned home to Sweden and began unpacking the new items of clothing, they did not at all fit in with my basic garments.
My degree project revolves around my thoughts on normality from a western perspective. But it is also about standardization and endeavoring to follow conventional dress codes and norms. I want to investigate the concept of taste and neutrality.
Based on the notion of the ever-functional basic wardrobe, as a kind of universal uniform, in combination with how my view of clothing, color and patters changes when I travel, I have chosen to create a collection.
I also wish to illustrate through my work how strongly norms are linked to places and play with our notions of exoticism.