My project investigates the role and necessity of the graphic designer in relation to the layout of prosaic text.
“Typesetter” is an old profession which traditionally meant manually arranging types into rows for maximum readability. The linotype machine introduced at the turn of the last century and the advent of the personal computer have in many ways replaced this role with artificial intelligence and the “graphic designer”.
Centuries of conventions have led to the modern reader swallowing all prosaic text, often without noticing its visual aspect.
Consequently, the thing most readers know nothing about is a profession and a process that is not only undergoing great change, but also raises issues regarding the purpose of the designer.
How much space should a designer take up in the text? How do you choose typeface? Does creativity belong in designing text? Can text be separated from its visual expression?
I have interviewed a number of designers, writers, poets and publishers to discuss these issues. I have conducted practical experiments to explore the roles and relationship between form and content.